Ever wonder why you weren’t hired for that job you wanted? Chances are, your potential employer may have come across your online shenanigans. According to a study, almost 80% of employers search online for their candidates when hiring. Since your online profiles reflect your whole life, they easily make quick judgments in regards to whether you will be a beneficial addition to the company or not, and then decide your fate. This, for most, can mean not getting the job they were even qualified for.
In that same study, research showed that 70% of the employers rejected candidates based on what they saw in their search results. Now, although you may not be posting discriminating pictures of yourself on Facebook or Flickr, there are still many other reasons which can diminish your chances of having a healthy and approachable online profile. This is why many individuals and even businesses now depend on proper SEO steps so that they can maintain their reputation online. Here, we will give you several reasons how you can protect your reputation by using SEO.
1. Realize Your Standing
Firstly, to understand your online reputation, you have to see where you stand. Type in your own name in the search engine and see what pops up. If you see something that shouldn’t be on the search engine for all to see, track it down and delete it. Adjust your privacy settings so that any negative search results get pushed down. Take down any offensive content and remove it from the Google search index by using Google’s URL removal tool.
2. Be Positive about Yourself
Negative statements might seem like the best thing to post when you’re feeling depressed, but they won’t help you get over your feelings when they pop up on your webpage. Having a profile on powerful social media platforms such as Facebook, YouTube, Twitter and Tumblr can work in your favor if you post more about the good things in your life rather than the bad. They can also work as more powerful SEO tools if you know how to handle them well. For example, for companies which have negative reviews, simply replying to them and acknowledging your mistake can help them push down the negative impact of their website.
3. Create an Online Presence
This is a basic step for all who want to have a positive response to their brand or identity. Creating a good domain name can help tell the search engine about your web page. Mention the name multiple times so that the search engine can single the page out as something that should be on the top. Link the profile pages you made on different social media platforms such as Facebook, Twitter and Google+ etc so that the page is counted as more reputable. Sign up for different trustworthy websites and make sure to stay active on them to create a positive online presence and will bury any negative search results.
SEO brings a lot of positive attention to your website if you handle it correctly, and by using these steps, you will surely be able to make a positive impact of yourself without a problem. Here at Online Defamation Defenders, we are asked by many to provide them with the necessary information to maintain their online reputation. So if you want to know more about how to maintain your online reputation, then call us to educate yourself about the positive effects of SEO.