How to protect your reputation on social media

Oct 26, 2015 | Blog

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In this blog, we will describe the basics of managing online reputation to you. These basics apply to different types of small businesses. A negative review can prove to be acutely damaging to your brand. If you are a company that receives a lot of positive reviews, then a single negative comment has a negligible effect on the strength of your brand’s popularity. But if you have just started, then a negative review may steer the traffic away from your brand.

Listed below are the 3 steps through which you can protect yourself and avoid the poor 2.8 star ratings and negative reviews.

 

Monitor your online presence

The first step to monitor your online presence is to understand what shows up when you type in your brand’s keywords in the search engine reputation management. This will enable you to reach the customer review section where you can see what is being said about your services. Always check the result in first 3-4 pages to have an in-depth study of the comments.

Respond Quickly

If you spot a bad review, then the best course of action is quickly crafting a quality and thoughtful response that reflects your sincerity and commitment to improve your brand. Instead of getting angry and frustrated, ask them to provide you with the additional information and if there is something specific to improve. How you respond to criticism shows how much you respect your customer’s opinions, so make sure you are responsible about it.

Curate your reputation

You need to curate your reputation to thrive well in the business. The trick to do that is to get more good reviews and neutralize bad reviews before they show up online. One way of doing so is asking your customers about your services and performances and giving them an online forum, which will empower them to give you a direct feedback instead of going to a third party to vent out their frustration.

At Online Defamation Defenders, we have a systematic way of sourcing the bad customer reviews that can be posted by the clients or the competitors and get to the root cause of the happening. We also help you to get back on your feet by removing such content which helps in kick starting your business.